Media Relations Evaluation Date(Required) MM slash DD slash YYYY Name(Required) First Last Email(Required) What are the elements of a press release?(Required) Organizational information, summary statement, essential information, quote, contact information Introduction, thesis, body paragraphs, conclusion, bibliography Street address, all contextual information, "-30-", mailing address Only essential information, contact information What to do if a journalist reaches out to you for comments or an interview(Required) Immediately take the call on record Pass the call off to someone else Tell them you don't have a position and don't want to comment Ask them when their deadline is, schedule an interview at a mutually agreeable time How do ASEC leaders prepare for a phone interview?(Required) Review the interviewers previous work to get a sense of their bias Practice speaking your statement Practice responding to common questions All of the above How can you avoid a hard interview?(Required) By memorizing answers By making up answers By blaming the interviewer for having biased questions By calling the interview "fake news" By knowing your stuff before agreeing to an interview What should you do if you are asked for an interview discussing a topic you are not prepared for?(Required) Make up the answers to sound smart Answer their questions by making up your own questions, and then answering yourself Ask ASEC staff to help you study for the interview Decline the interview or refer the request to a better prepared member of your team How do you protect yourself from misrepresentation through malicious editing?(Required) Only read your answers from a sheet so you can make sure you never make a mistake Speak really fast so they can't cut your answers into unflattering soundbites Say "that wasn't on the record" at the end of the interview if you feel like you didn't sound smart Record the interview so you can show the unedited original What should you ask from an interviewer?(Required) Whether you are "on the record" or not at the start of the meeting introductions When the article will be released Who else they have spoken to All of the above How do ASEC leaders prepare for a video interview(Required) Review the interviewer's previous work to get a sense of their bias Practice your statement Practice responding to common questions Dress in appropriate clothing All of the above
